So today I did a little research online and came across a company called Nielson, they are media researchers and have produced some really in-depth and interesting reports on media usage that I think may be helpful to me. They are also bang up to date, meaning that any references I make in my work will be current.
Here are a few links to some of their reports:
http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2011/06/Nielsen-cross-platform-report-q1-2011_web.pdf
http://www.slideshare.net/infopik/state-of-media-consumer-usage-report-nielsen-2011
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