Applied Media Research - Focus Group

As part of our research for answering the question set, we decided to have a focus group.

Focus Group:

·     Our focus group consisted of asking six people to take part in playing on two T.V show apps.

·     We asked the six contestants five questions after taking part of the focus group.

·     The apps used in the focus group where; who wants to be a millionaire and The Million Pound Drop.

·     The contestants where a mixture of male and females.

·     We made sure that at least three contestants would play MPD and the other three would play WWTBAM.

So for our focus group, we decided to allow each contestant to play the games and once they had completed their turn of the game. We would then give them the five questions to answer with the ballot boxes.

Focus Group Questions;

Q1) Did you enjoy the app you played on?

Q2) If you could get the app and all of its features for free would you download it?

Q3) Would you pay for any of the apps on your own device?

Q4) Would you play any of the T.V shows apps, while the program is on live?

Q5) If you could get these apps using the red button would you use it?

Ballot Box Results:

BALLOT BOX YES;                                       BALLOT BOX NO;

Q1) IIII II                                                      Q1)

Q2) IIII II                                                      Q2)

        Q3) I                                                           Q3) IIII I

   Q4) IIII                                                         Q4) II

      Q5) II                                                          Q5) IIII

As the results shown from all contestants;

•     All answered Yes to both question 1 & 2, this means they all enjoyed playing on the apps. And that they would download the apps if they were free.

•     Most answered No to question 3 apart from one, who answered Yes, this means that most wouldn’t pay for the apps on their own device. Maybe they thought their not worth it.

•     Most answered Yes to question 4 apart from two, who answered No. This means that most would like to play the apps alongside the live show.

•     Most answered No to question 5 apart from two, who answered Yes. Most of the contestants said they wouldn’t play the games using the red button.

Questionnaire Results:

To start off our research, we decided to create a questionnaire to ask a range of people about what type of apps they have on their devices. And if they have ever entered competitions for TV shows.

Gender     -                    Male           Female

Which of these do you own?

IPhone       Android         Blackberry       iPad       iPod   None

Do you buy apps for your phone or tablet?

How many apps have you downloaded? Approximately

Do you use your phone or tablet, while watching T.V?

Do you go on Twitter or Facebook while watching T.V?

Have you ever downloaded apps for T.V shows? E.g. Deal or No Deal, Million Pound Drop

Have you ever used the Red Button? If yes why?

Do you visit websites associated with Television Programmes?

Do you or have you ever voted for contestants on T.V shows? E.g. Xfactor, Big Brother, BG, I’m a celebrity

Have you ever entered in any T.V competitions? If yes which?

The table shows the results we received back from questionnaire.

Questionnaire Results:

Q1
FEMALE	MALE
IIII IIII	IIII III

Q2
	iPhone	Android	Blackberry	iPad	iPod	None
FEMALE	IIII	I	IIII	I	III	I
MALE	III		II		II	I

Q3 – APPS FOR PHONE OR TABLET
	YES	NO
FEMALE	II	IIII II
MALE	III	IIII

Q4 – HOW MANY APPS USERS HAVE
	1-10	10-20	20-30	30-40	40-50	0	50-100
FEMALE	I	IIII			I	II
MALE	II	I		I		I	II

Q5 – USING PHONE OR TABLET WHILE WATCHING T.V
	YES	NO
FEMALE	IIII III	I
MALE	IIII III

Q6 – USING TWITTER/FACEBOOK WHILE WATCHING T.V
	YES	NO
FEMALE	IIII III	I
MALE	IIII	III

Q7 – TV SHOW APPS
	YES	NO
FAMALE	III	IIII I
MALE	III	IIII
- Million Pound Drop - Olympics App

  

Q8 – RED BUTTON
	YES	NO
FEMALE	III	IIII I
MALE	IIII I	I
-Sport -Music -Olympics -BBC Content/Games -News -Sky Change Match

Q9 – GO ON TV WEBSITES
	YES	NO	SOMETIMES
FEMALE	III	III	II
MALE	III	II	II

Q10 – VOTING FOR CONTESTANTS
	YES	NO	SOMETIMES
FEMALE	III	IIII I
MALE	III	IIII

Q11 – ENTERED TV COMPETITIONS
	YES	NO
FEMALE	III	IIII I
MALE	III	IIII
-Gadget Show -Win money -Hollyoaks Competition -This Morning Competition

  

I found this type of research qualitative and useful for our presentation, I really enjoyed conducting the focus group and taking part in others. It's definitely a way of research I will consider in the future.

Phoebe